Judima
Rooted in the culture of the Dimasa community, this project builds a contemporary visual identity for Judima's traditional rice wine — from logo and label design through to an evolving packaging and digital experience system.

Client:
Judima
Category:
BRAND IDENTITY, PACKAGING
My Role:
Content Strategy
Rooted in the culture of the Dimasa community, this project builds a contemporary visual identity for Judima's traditional rice wine — from logo and label design through to an evolving packaging and digital experience system.

Seru
PRODUCT DESIGN, UX RESEARCH
A childproof stapler reimagined from the ground up. Backed by field research and iterative prototyping, Seru replaces the standard stapler's exposed mechanism with a safer, top-loading design built specifically for young hands.

MUNIM

UI/UX, MOBILE APP
A centralized payment app designed to simplify household finances for families juggling multiple bills and apps. Grounded in Hick's and Fitts' Law, the interface prioritizes clarity, speed, and shared transparency across family members.

